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    <loc>https://www.coachmattpowered.com/training-camp</loc>
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    <lastmod>2021-12-21</lastmod>
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      <image:title>Training Camps</image:title>
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      <image:title>Training Camps</image:title>
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    <loc>https://www.coachmattpowered.com/full-time-triathlon-coaching</loc>
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    <lastmod>2024-07-17</lastmod>
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      <image:title>Full-Time Triathlon Coaching - Training Plans</image:title>
      <image:caption>Custom workouts everyday with detailed descriptions sent to via a Training Peaks Premium Account Plan can be quickly adjusted via direct communication with Matt Workouts are built with your equipment in mind and designed to sync with devices like Garmin, Wahoo Kickr, Zwift and many others</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1629970801409-GZ5PCKNE8L21OWCGB5F1/smartmockups_kssq5g0v.jpg</image:loc>
      <image:title>Full-Time Triathlon Coaching - Race Planning</image:title>
      <image:caption>Execute your best races via careful planning Train specifically for specific races using pacing data, nutrition, course profiles, and likely weather conditions Work with with a coach who has detailed knowledge on nearly every Ironman, Ironman 70.3, and USAT Championship sites</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592601337057-1NOV2UCR261MI2VSSDXK/mts_2019-0681+%281%29.jpg</image:loc>
      <image:title>Full-Time Triathlon Coaching - Feedback</image:title>
      <image:caption>Sometimes you need a cheerleader, sometimes you need a kick in the pants Nerd out on Data with Matt or dive into the mentality of consistent high level performance Unlimited Communication: Schedule weekly calls to discuss any of your training and reach out via text/email at any time</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/d6f68936-8a0a-4605-94a5-bfd090654d27/%24350month+What+you+get+Fully+customized+training+plan+built+around+your+personal+needs%2C+goals%2C+and+lifestyle+Updatable+based+on+current+needs+%28travel%2C+stress%2C+etc.%29+your+plan+can+be+changed+via+a+quick+text+or++%285%29.png</image:loc>
      <image:title>Full-Time Triathlon Coaching</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/861d819f-48cc-44d7-bd0e-30274d91e289/%24350month+What+you+get+Fully+customized+training+plan+built+around+your+personal+needs%2C+goals%2C+and+lifestyle+Updatable+based+on+current+needs+%28travel%2C+stress%2C+etc.%29+your+plan+can+be+changed+via+a+quick+text+or++%282%29.jpg</image:loc>
      <image:title>Full-Time Triathlon Coaching</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/0de3e20a-99dd-4635-ba7e-f61a36857463/%24350month+What+you+get+Fully+customized+training+plan+built+around+your+personal+needs%2C+goals%2C+and+lifestyle+Updatable+based+on+current+needs+%28travel%2C+stress%2C+etc.%29+your+plan+can+be+changed+via+a++%282%29.png</image:loc>
      <image:title>Full-Time Triathlon Coaching</image:title>
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  <url>
    <loc>https://www.coachmattpowered.com/testimonials</loc>
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    <priority>0.75</priority>
    <lastmod>2024-07-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1d8c4389-8799-40ed-bb72-5eaff6c799ac/IMG_1063.jpg</image:loc>
      <image:title>Testimonials - A lot of people say your coach can't be your friend. Matt somehow breaks that norm and uses your friendship as leverage to be an even better coach. I have never had a coach that knew me as well as Matt does. He knows how to motivate me, how to piss me off, my strengths as an athlete, my weaknesses as a person, and uses all of this to brew up a methodical training program designed for me and only me to succeed. The training is unique and individualized, and never have I experienced burnout because the guy really took the time to get to know me, as he does with each of his athletes.</image:title>
      <image:caption>-Rod Farvard Ultra Runner and Triathlete 2nd Overall 2024 Western States 100 1st Overall 2024 UTMB Canyons 100k 1st Overall 2023 UTMB Kodiak 100k Course Record Holder Kodiak for 100, Red Rock Ultra, and Cuyamaca 100k Ultra Running.com A Diamond in the Rough, Rod Farvard Trail Runner Mag: Farvard is going for Broke 2024 Western States Post Race Interview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592003189967-FJU17CG31MSWAT69KZ2R/david.jpg</image:loc>
      <image:title>Testimonials - david smith</image:title>
      <image:caption>All Distance Triathlete Team Zoot Husband, Father, Sherpa for Brooke New Milford, CT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592003151965-H24H0GPUNY3N6WL7B4J1/justin.jpg</image:loc>
      <image:title>Testimonials - Justin harris</image:title>
      <image:caption>Triathlete Anchorage, AK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1591998624838-M734Z71VG2YFYZ79YLUT/Maria.jpg</image:loc>
      <image:title>Testimonials - maria seller</image:title>
      <image:caption>Spring and Olympic Distance Triathlete Rye, NY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592003648106-214GYLRSX20NN5D5K7Z7/tammy.jpg</image:loc>
      <image:title>Testimonials - TAMMY NICHOLSON</image:title>
      <image:caption>Ironman World Championship Qualifier Phoenix, AZ “I feel incredibly lucky to have met Matt when I did. I qualified for Kona in November of 2014. I decided that I needed to have a coach if I wanted to continue to improve. After quickly disapproving of my first experience with a coach, Matt was asked to take me on as his athlete. I learned right away that he was dialed into what it took to be a successful triathlete. He understands the balance of life, work, and training. He understands from both an education stand point from his degree from Baylor and from his personal experience as a professional triathlete and experience at the Olympic Training Center. As a physical therapist, I am inherently critical of some coaches’ approach to their athletes, having treated many of them after chronic injury and overtraining. Throughout the past year, training with Matt has allowed me to stay motivated, and I realize that I always have something to learn from him when we talk. He is knowledgeable about what is necessary to attain goals and allow triathlon to be a lifelong sport. He did a great job on educating me on proper nutrition with racing and training and has given me effective workouts that are specific to my current fitness level. He has helped me attain my PR for full IM distance in Kona as well as me PR for 70.3 Oceanside and qualifying for World’s 70.3 in Australia and a PR for the St. George 70.3 course by 25 min. He has shown me that training doesn’t have to be hours upon hours of training as long as the training that is performed is intense and specific.”</image:caption>
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    <image:image>
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      <image:title>Testimonials - I would give Matt’s triathlon coaching 6 out of 5 stars. 5 for his coaching and an extra one because he is a cool person who genuinely cares about his athletes. His workouts are just the right level of challenging and have helped me improve significantly as an athlete. Matt is a very knowledgeable triathlete and coach and his enthusiasm will make you fall in love with this sport too!</image:title>
      <image:caption>-Emily Wapman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592004084084-CBFCTM03RXSYWYTP0N3G/mary.jpg</image:loc>
      <image:title>Testimonials - mary primrose</image:title>
      <image:caption>Marathon Runner Cleveland, OH</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592003444449-3XZ75EXZ9ZI2UTMQH3DN/tim.jpg</image:loc>
      <image:title>Testimonials - Timothy virgo</image:title>
      <image:caption>Ultra Runner Colorado Springs, CO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1591998743218-EO3RRKZXG3BM3QKPEMYX/richard.png</image:loc>
      <image:title>Testimonials - richard riemers</image:title>
      <image:caption>Multiple-time 70.3 World Championship Qualifier Mission Viejo, CA “I have been coached by Matt Ison for about 2 1/2 years and have learned much from his bank of knowledge in nutrition, triathlon racing strategy, and use of power meter data to optimize performance. Before as an un coached triathlete I rarely placed high enough in my age group to podium. Now with his coaching it is more consistent and expected in sprint, Olympic and 70.3 Ironman triathlon distances. Matt is very easy to work with because he communicates well and often with his athletes.”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Testimonials - Coach Matt is excellent in regards to his guidance and mentoring. His genuine enthusiasm for the sport, and disciplined workout schedule has helped shape who I am and how I train. I can honestly say that he is the best coach I’ve ever had, because he take cares of every single one of us (on the UCSB triathlon team). Big or small, young or old, slow or fast... no matter who you are, Coach Matt will be attentive and consistent in leading you towards improvement and success.”</image:title>
      <image:caption>-Vanesa Vinluan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592002939596-HTH2LF0A48FMZ7LTA09O/phil.jpg</image:loc>
      <image:title>Testimonials - PHIL ROYSTON</image:title>
      <image:caption>All Distance Triathlete Dallas, TX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592836847580-RVHDZNRIINUG2OGG5DOY/IMG_3780.jpg</image:loc>
      <image:title>Testimonials - I've been Coach Matt Powered for nearly 4 years and couldn't recommend him enough.  His coaching, guidance, and friendship have been an indispensable part of my athletic development.  While his guiding principles in training are built on cutting-edge scientific research, he still realizes that life happens, and knows how to make changes to structured training to accommodate real-world situations.  Matt brings an incredible breadth of knowledge to the table, which he uses to train all manner of athletic abilities, from first-timers to professional triathletes.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1592513998819-4154S4QKQ62E5DGC3TZ3/IMG_0996_%281%29.jpg</image:loc>
      <image:title>Testimonials - I’ve played many sports in my life with many different coaches and I can honestly say that Coach Matt is the best coach I've had!  Matt coached me throughout my 4 years on the UCSB Triathlon Team and has been there to help me reach my goals even though there were so many athletes on the team that he was also coaching.  He coached me through 4 collegiate triathlon seasons, my first half-ironman, ITU Worlds, and many additional summer races while school was not in session.  He is willing to give you personalized training that caters to your lifestyle and to your personal strengths/weaknesses in the sport.  In addition, he is very approachable if you have any questions about anything regarding triathlon or just life in general! No matter how fast or slow, young or old, or athletic background, Coach Matt can help you achieve your personal athletic goals!</image:title>
      <image:caption>-Sarah Foster, All Distance Triathlete</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1591998000106-UAC0R3OQ1BE626K2BPMB/brooke.jpg</image:loc>
      <image:title>Testimonials - BROOKE SMITH</image:title>
      <image:caption>Sprint, Olympic, and Half Distance Triathlete Multiple-time 70.3 World championship Qualifier New Milford, CT</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/1591998174398-7A2BPL8QW1QI3VOQR814/COREY.png</image:loc>
      <image:title>Testimonials - corey deveux</image:title>
      <image:caption>Olympic, Half, and Full Distance Triathlete 2015 Ironman Lake Placid Champion Sydney, Nova Scotia</image:caption>
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    <loc>https://www.coachmattpowered.com/run-coaching</loc>
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    <lastmod>2024-07-17</lastmod>
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      <image:title>Run &amp; Ultra Coaching</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/9e40f0f7-69d0-4ca8-8f3c-177cd8db43f9/%24350month+What+you+get+Fully+customized+training+plan+built+around+your+personal+needs%2C+goals%2C+and+lifestyle+Updatable+based+on+current+needs+%28travel%2C+stress%2C+etc.%29+your+plan+can+be+changed+via+a+quick+text+or++%289%29.png</image:loc>
      <image:title>Run &amp; Ultra Coaching</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/931227f6-5d08-4a3c-9938-17d8c4f07601/%24350month+What+you+get+Fully+customized+training+plan+built+around+your+personal+needs%2C+goals%2C+and+lifestyle+Updatable+based+on+current+needs+%28travel%2C+stress%2C+etc.%29+your+plan+can+be+changed+via+a++%283%29.png</image:loc>
      <image:title>Run &amp; Ultra Coaching</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee390d188b4886669417cd8/b9540a49-c496-4731-9b9f-06ef76188eb3/%24350month+What+you+get+Fully+customized+training+plan+built+around+your+personal+needs%2C+goals%2C+and+lifestyle+Updatable+based+on+current+needs+%28travel%2C+stress%2C+etc.%29+your+plan+can+be+changed+via+a++%284%29.png</image:loc>
      <image:title>Run &amp; Ultra Coaching</image:title>
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    <loc>https://www.coachmattpowered.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2023-06-29</lastmod>
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      <image:title>Home - Results Expert</image:title>
      <image:caption>Matt Ison coaching is a transformative process where athletes commit to breakthrough change. Triathlon, Ultra-Running, Cycling and sport-specific training for the most discerning athletes.</image:caption>
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    <loc>https://www.coachmattpowered.com/the-coaches</loc>
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    <lastmod>2023-06-09</lastmod>
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    <loc>https://www.coachmattpowered.com/plans-and-pricing</loc>
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    <lastmod>2021-08-28</lastmod>
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      <image:title>Plans - Training Camp Planning</image:title>
      <image:caption>Training Camp Preparation (coming soon)</image:caption>
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      <image:title>Plans - Triathlon Coaching</image:title>
      <image:caption>Triathlon Coaching</image:caption>
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      <image:title>Plans - Single Sport Coaching</image:title>
      <image:caption>Single Sport Coaching</image:caption>
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    <loc>https://www.coachmattpowered.com/contact</loc>
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    <lastmod>2021-08-28</lastmod>
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    <loc>https://www.coachmattpowered.com/get-started-page</loc>
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    <lastmod>2022-04-09</lastmod>
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    <loc>https://www.coachmattpowered.com/seals-performance</loc>
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    <lastmod>2021-11-05</lastmod>
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    <loc>https://www.coachmattpowered.com/santa-barbara-spring-ultra-camp</loc>
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    <lastmod>2022-01-25</lastmod>
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      <image:title>Santa Barbara Spring Run Camp</image:title>
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      <image:title>Santa Barbara Spring Run Camp</image:title>
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      <image:title>Santa Barbara Spring Run Camp</image:title>
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    <loc>https://www.coachmattpowered.com/bend-springultra-camp</loc>
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    <lastmod>2021-12-21</lastmod>
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      <image:title>Bend Spring Run Camp</image:title>
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      <image:title>Bend Spring Run Camp</image:title>
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      <image:title>Bend Spring Run Camp</image:title>
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    <loc>https://www.coachmattpowered.com/santa-barbara-triathlon-camp</loc>
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    <lastmod>2021-11-22</lastmod>
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      <image:title>Santa Barbara Spring Triathlon Camp</image:title>
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      <image:title>Santa Barbara Spring Triathlon Camp</image:title>
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      <image:title>Santa Barbara Spring Triathlon Camp</image:title>
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    <loc>https://www.coachmattpowered.com/seals-get-started-page</loc>
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